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FOOTBALL RUNS TROUGH EVERYTHING
The Beautiful Game is a Amsterdam-born streetwear brand built for people who live and breathe football. Founded by Benjamin Groen, a lifelong football obsessive who built his brand around one idea: bring your football passion into a tasteful life.
Drawing inspiration from iconic players, clubs, fans and other aspects of the games and combining them with inspiration from vintage tees, other sports and fashion worlds, bringing it all together with the game we love.