The Beautiful Game is a brand rooted in football culture, inspired by the nickname coined by Pelé to honor the sport's grace and global impact. We aim to translate the football culture and pay homage to legends of the game by merging it into everyday fashion, creating high-quality streetwear and casual wear that pays tribute to the sport’s most iconic heroes and moments.
Our collections combine the nostalgia of football’s golden era with modern design, offering pieces that embody the spirit of the game while ensuring comfort and durability.
FOUNDED IN AMSTERDAM
The Beautiful Game was founded in 2022 by Benjamin, who, at just 16 years old, set out to turn his lifelong passion for football into something more. With a deep love for the sport that no one could match, Benjamin knew from a young age that a professional football career wasn't in the cards for him. But rather than give up on his connection to the game, he decided to channel his energy into something equally fulfilling: creating a brand that would allow people to express their football passion in their everyday lives.
The brand started in its first year with a focus on custom vintage rap tees each one featuring iconic footballers, But in 2023, Benjamin redefined The Beautiful Game, shifting the brand's identity to reflect a true football-inspired line. The new focus was on minimalist, everyday wear that allowed fans to carry the sport with them wherever they go
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